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The world’s rubber machinery sales to return to pre-crisis
“European Rubber Journal (ERJ -) is the latest 2011 global rubber machinery Report shows that the 2011 global rubber machinery sales jumped 16 percent to a record $ 3.863 billion, of which tire equipment and tire equipment ratio 3:1, the non-tire equipment sales increased faster than the tire equipment. The rankings show the strength of Chinese enterprises is rising, the U.S. and European companies in trouble. Global rubber machinery is expected to experience rapid development in 2010 and 2011 will enter the stage of steady development, the demand will be maintained at the level before the financial crisis in mid-2008.

In prices for second place
This is the over the years, ranking the greatest change in a year. Germany, HF (formerly Krupp) With acquisition Italian Pomini and Farrell, business, re-registration list. Soft control shares in leaps and bounds, sales revenue jumped 56% for second place, which is China’s rubber machinery companies among the top three for the first time. Japan’s Kobe Steel sales fell 5 percent to 3. VMI Holland BV for $ 262 million the first four. Japan’s Mitsubishi Heavy Industries, sales revenue jumped 147%, column 5, the biggest increase. Dalian Rubber & Plastics sales revenue growth of 95%, column 6, this is the first time to squeeze into the top ten. Yiyang Rubber Machinery, Larsen & Toubro, Castro, Esther and Guilin Rubber Machinery breakdown 7, 8, 9 and 10.
NEW ENTRY 5, namely Germany, Arburg, Dutch Negro Nice Company, laborers rivers, four Chuan Yaxi and Dalian integrity of the company. The former top 30 rubber machinery enterprises in China 14, Germany 7, Japan 3, Holland 2, Italy 1, France 1, Austria 1, India 1. Rubber machinery sales revenue of over $ 300 million from one in 2010 to 3 200 million to $ 300 million in 2 100 million to 200 million U.S. dollars in three rubber machinery industry from 2007 large companies of still continue, and accelerate the signs.
The top ten in addition to slightly decline in sales of Kobe Steel remain relatively large increase in growth rate in more than 50 percent of Mitsubishi Heavy Industries, Dalian Rubber & Plastics, and soft control shares. The top ten sales accounted for 54.1% of the total world rubber machinery, than in 2010 an increase of four percentage points.
In the top 30 in the global rubber machinery, Chinese enterprises accounted for 14 seats, four seats occupied in the previous top 10. Chinese companies significantly increased the degree of concentration, three strong market share in rubber machinery rose to 33.5 percent from 26.5 percent in last year’s top 10 market share rose to 59.8% from 55.3% last year, large companies of China’s rubber machinery business obvious.

The market structure has changed
2011 most of the rubber machinery company sales revenue record, full production, delayed delivery and refused orders. In regional terms, the Japanese market rebounded strongly, the Chinese market to continue growth momentum, the poor performance of European and American markets.
ERJ pointed out that the market share of the Japanese rubber machinery in recent years has been in decline in 2010, dropped to a low of 3 percent of the world’s, but the strong rebound of the rubber machinery market in 2011 sales revenue, an increase of 135 percent, accounting for 5.7% of the global share. The Chinese market continues to grow sales revenue grew 36% to 31% share of the global market. Southeast Asia in recent years a number of large projects nearing completion, a slight decrease in demand for rubber machinery. In addition, some European rubber processing project stagnated, resulting in some European rubber machinery business is relatively difficult. The United States in 2011 without a rubber machinery enterprises to enter the top 30.
Products, the growth of the non-tire rubber machinery market equipment is higher than the growth of the tire equipment, especially the conveyor belt and hose industry, its investment rate has been higher than the tire industry, strong demand for non-tire equipment.
In addition, the supply pattern of the rubber mixing equipment is relatively occurred two years ago major changes. Japan, Korea and other Asian countries before mixing equipment purchased from Kobe Steel, Europe, North America, India and other countries to buy mixing device of HF, Farrell and Pomini,. The HF after acquisition Farrell and Pomini, customers can only be in the Kobe Steel and HF choose. Tire customers for fear of mixing equipment purchases to create a monopoly, and often invited HF and Kobe Steel on the same stage bid. Kobe Steel disclosed that at least two to three large companies began to purchase their mixing equipment. HF and rapid development since the completion of the acquisition, equipment technical level to a higher level than pre-acquisition price increase, further expansion of the market, mixing equipment with annual sales of around € 150 million.

Crisis to promote upgrade
Rubber machinery manufacturing enterprises generally believe that the financial crisis has brought many significant changes to the industry, most of which are positive. First, in order to meet customer demand and save money, more rubber machinery suppliers to shift production to countries with low labor costs, producing more low-cost equipment.
Second, compared with Western countries, the rubber machinery manufacturing enterprises, rubber machinery enterprises in China and Japan are more opportunities to engage with customers, making it easier to meet customer needs in the process, materials, and design. According to the ERJ observed, and now the rubber machinery manufacturing enterprises pay more attention to bring more value to customers. The capacity of different clients on the same equipment, reliability, quality and adaptability to different requirements. This has prompted the rubber machinery manufacturing companies to find the best solution for a variety of situations, and ultimately achieving a low cost to complete the orders for delivery.
Once again, the world’s top tire company now attaches great importance to the construction of green plants, efforts to achieve European standards in order to give customers a good impression from the automotive industry. Chinese companies are also slowly through the above changes. Export-oriented tire companies have committed to producing higher quality, better performance tire. Has ended the era of cheap Chinese tire enterprises purchase domestic manufacturing rubber machinery.
The ERJ survey showed that the sales situation, in the object being investigated for future planning, and more committed to product upgrades and modernization, to expand production capacity ratio of from 46% last year to 36%, product upgrades and modernization of the proportion of up to 35% from 32% last year.
Source: China Chemical Industry News
Translated by Google Translator from http://news.cria.org.cn/3/8177.html

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